Three simple ways to identify customer pain points

In marketing, pains are the reasons why a person buys your product. The better you know your customers' pains, the more you can earn. Today on the ElektraKwiks blog, let's talk about three ways to identify customer pains in any niche.

Look for the root cause
Remember, you're not selling a product or service, you're selling solutions to your customer's problems. It's important to recognise that customers don't need a product as a physical object. They buy it to solve a problem. This is true of any product or service. Here are some examples.

Why do people buy furniture? They don't pay for wooden drawers that clutter the room, they pay for order. A wardrobe solves the problem of clutter in a room - the potential customer's pain point:

Clutter;
The inability to find things quickly;
the poor condition of things that are crumpled and dusty because they are scattered around the room.

Another example is household appliances. People do not buy a piece of plastic with metal to fill space in the kitchen, but to save effort and time when cooking. The main problems in this case are that a lot of time is spent on cooking, and after cooking a lot of dirty dishes are left over, so there is practically no time for rest after a hard day's work.

The third example is expensive quality shoes. It helps to feel safe and comfortable. Your feet will not hurt, you will not get tired, you will not rub calluses. In good shoes you can walk for a long time with a confident, beautiful gait.

You can use this principle to analyse any product. Start with the purpose of things: what they do and how they make life easier for their owner. In other words, in the beginning there was pain, and then there was a solution. It is this root cause that you must find: what this or that thing or service was invented for.

Ask your customers

The second way to identify customer pain points is to ask them. This will give you accurate, first-hand information. Today, there are many tools you can use to survey your audience, from interviews to social media polls. The easiest way is to talk to customers who have just made a purchase. This option works well for service industries because it doesn't matter if you provide services online or offline, you're still interacting with customers face-to-face. This option can also be used by entrepreneurs who trade offline.

Pay attention to praise

If you're just starting out and don't have customers to ask about pain points, study customer reviews of similar products or services. Pay attention to what people are praising. These are the pain points. For example, people may point out in reviews that the builders who did the renovations in the flat cleaned up after themselves. This is nothing more than a reflection of the customer's pain. If the builders are praised for cleanliness, then the dirt after the renovation is the client's pain. No one wants to clean up the dust and dirt for a long time after the work is done. So praise can help you understand the issues that concern customers in a particular niche.

The more pain points you can identify, the more precise your benefits will be and the more compelling your offers will be.

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