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How does influenc marketing help to develop business?

Today, influenc marketing is considered one of the most effective ways to promote goods and services. Its development began with a small niche, and today it is a huge industry. Instagram is rightfully considered an ideal platform. Users of this social network are very active, so the chance that you will be noticed and share your content is much greater than on other platforms. The main advantage of influencer marketing is that it allows you to erase traditional advertising barriers.

The product is presented by a trusted person, which means that his opinion is definitely listened to. The blogger knows how to convey information to his subscribers to interest them. As a rule, he shares his own experience, expresses his personal opinion and at the same time emphasizes the positive aspects of the product. It looks very natural and unobtrusive.
To use influencer marketing for local promotion, you need to perform the following actions
  • think over the concept of advertising;
  • find a suitable opinion leader;
  • agree on cooperation;
  • discuss the nuances of advertising;
  • monitor the performance of the work.
The cost of blogger's services depends on his 'promotion'. This term includes the recognition of a person, the number of subscribers and their activity. Influencers with a multi-million audience can demand a very large reward. Therefore, if your budget is limited, you should turn to beginner bloggers. The number of their subscribers should be from 5 thousand. Such owners of Instagram accounts often agree to cooperate on a barter basis. If there are no opinion leaders with such a wide audience in the territory of your business coverage, then when choosing an account, you should focus on the quality of the content. You can also offer cooperation to a blogger who is close to your location, for example, in the region.
How to cooperate with opinion leaders?
To achieve a positive result, it is necessary to properly organize the work with the blogger. Having found a suitable account, first of all, you need to agree with its owner on the price. You can contact several people at once to get the most adequate price tag. Do not be afraid to bargain, you can always agree.

The next stage is
drawing up the terms of reference.

As a rule, it consists of 3 parts:
  • General information.
    Describe in general how you see advertising. What message should the blogger convey to his audience and what actions to call for. You should also indicate the desired version of the publication.
  • Visual component.
    You can provide the influencer with ready-made photos or video material. If they are not available, then you should state your wishes for the image: color, angle, location, etc.
  • Text.
    The blogger should think over the advertising text on his own to make it look natural. The customer can specify keywords and phrases that are important to use in the description to the publication or in the video.
When all the essential points and nuances are stipulated, it is necessary to choose the day and time of the advertising publication. To get maximum coverage and engagement, you need to analyze at what time of day and on what day of the week subscribers are most active. You do not need to analyze the data for the entire period of the Instagram account existence, the last month will be enough. It will be difficult to do it on your own, so you should use the analytics service.

You can evaluate the result of cooperation with opinion leaders directly by the number of sales. But you should also pay attention to the number of transitions to the company's website or subscribers by adding to the Instagram page. As practice shows, through opinion leaders on Instagram you can get new customers and significantly increase sales of goods (services). This method can be used repeatedly, but at short intervals. Also, to increase efficiency, it is recommended to involve several bloggers in advertising integration.

However, it should be remembered that you should not rely only on this type of promotion. It can work well in combination with other communication channels.
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