Social media and e-commerce

Social media has long been a retail platform and a virtual mall with flashy storefronts and creative advertising. In fact, according to Digital 2023, 98% of users shop on social media.
Facebook, Instagram, Twitter, TikTok, Snapchat and other social networks with billions of followers play a strategic role in promoting products and driving online sales.

The customer's journey from seeing a vendor's social media page to paying for an order can be very short, or it can, in a long loop, end with the customer leaving the page. The fewer clicks and conversions a customer makes, the easier it is to keep their attention and motivate them to buy. And, just like in the real world, the longer customers spend in the store, the more likely they are to go home not empty-handed.

If you want to learn how to use social media to increase revenue and promote your business, this material will be helpful. "Don't be afraid to be extravagant, be unique. Anything that gets attention is worth doing".

(David Ogilvy)

Keep track of trends
It's important to stay on top of trends. Social media platforms continue to optimize content, often changing algorithms and posting rules. You have to realign your ad display tactics and promotion strategy. Visuals, images and videos increase engagement. Built-in Instagram and Facebook features allow you to render videos directly on the platform without expensive hardware or long photo shoots.

Develop a content strategy
The content you post on social media should be thoughtfully and intelligently designed. You shouldn't post spontaneously written text just because you need to post something today. Social media advertising works well on its own as well as in combination. Multi-channel marketing strategies are set up so that a potential customer can encounter ads for the same product in different channels.

Social networks do not directly affect the ranking of content in search results. At the same time, the exchange of links on social media platforms increases brand awareness and has an impact on SEO.

Local Targeting

Local targeting is a great marketing tool that increases post coverage and account traffic. Geolocation helps businesses showcase their ads to a specific target audience by using geo-tags in social media content. Be sure to add a location to your post - it's not just a point on a map, but a link. For example, Instagram has a location search function. And on Facebook, companies can "promote the publication" and choose targeted locations for audiences to narrow their reach.

Keep an eye on your competitors
What are your competitors doing? How do they interact with their audience? What topics and trends are they using? What types of content do they publish? If a competitor has more subscribers and better engagement, it would be a good idea to understand what makes their strategy different. Competitive analysis helps determine which promotional tools work better and which don't work at all.

Influencer Marketing

Social media is full of influencers promoting brands. Influencer marketing forms an authentic connection with the audience because influencers have their own niche and can serve ads in their unique style. Companies can use the popularity of Influencers to expand their audiences, build brand awareness and increase sales.

Use analytics
Each social media platform has its own native analytics.It's worth keeping a close eye on the popularity metrics of publications (number of views, likes, comments, reposts), and analyzing audience interest based on the timing of postings. This data can help determine which types of content are most popular with the audience and which publications have the best engagement results.
It's worth paying attention to content posting time intervals to determine when audiences are most active. This will help to determine the optimal time of publication, increasing the coverage.

LLC «ElectraQuix» carries out an analysis of the effectiveness of the customer's accounts in the social networks. With the help of analytical data we evaluate the reaction of the target audience to the publications and their contents. We identify the most popular and effective, fix the outflow or update the number of subscribers. It is important to understand that sales in social networks require constant analysis and adaptation to new trends. Each social network has its own characteristics and can be useful in its niche. Therefore, it is important to systematically test different strategies and content.

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